Study Hall is a workshop-style event hosted by ActiveCampaign in various cities around the world. At the events, ActiveCampaign customers are able to learn about marketing automation and ActiveCampaign’s product in a hands-on experience. You can learn more about it here.
In 2019 alone, ActiveCampaign plans to host roughly 200 Study Hall events.
I was tasked with creating a cohesive brand for Study Hall, which stemmed from ActiveCampaign’s brand refresh we had recently completed.
I created a logo, landing pages, promotional videos, various print pieces, and more.
We decided early on to lean into the “study hall” name and use school-inspired elements throughout the brand.
This included hand-drawn elements, fun, playful copy, and custom notebooks and pens.
I also created these promotional videos that were posted on social media leading up to the events.