Study Hall

Study Hall is a workshop-style event hosted by ActiveCampaign in various cities around the world. At the events, ActiveCampaign customers are able to learn about marketing automation and ActiveCampaign’s product in a hands-on experience. You can learn more about it here.

In 2019 alone, ActiveCampaign plans to host roughly 200 Study Hall events.

I was tasked with creating a cohesive brand for Study Hall, which stemmed from ActiveCampaign’s brand refresh we had recently completed.

I created a logo, landing pages, promotional videos, various print pieces, and more.

The Study Hall lockup animation I created in After Effects

Study Hall promotional emails

Class is now in session

We decided early on to lean into the “study hall” name and use school-inspired elements throughout the brand.

This included hand-drawn elements, fun, playful copy, and custom notebooks and pens.

The hero section of the Study Hall landing page
The testimonial section fo the Study Hall landing page, including some hand-drawn elements

Various print elements I created for the events

Pivoting to video

I also created these promotional videos that were posted on social media leading up to the events.

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